After the pandemic, which hit the big catering companies, small players entered the market and opened companies with monoconcepts in the street food niche. Today “street food” is one of the most promising places for making money. But here it is important to understand the nuances of each establishment format in order to quickly (in less than two years) recover the investment in the product. What formats does the street food business currently offer and what should the owner consider?
Pancake house
The pancake shop product is inexpensive and easy to prepare. The cost of eating the pancake itself is literally a few rubles, but the filling is expensive. But it only takes a little, the filling can be very different and it can be bought in large quantities at once. The value of the pancake is where 60 rubles.
However, the peak demand for this product has passed 10 years ago. Now the pancake market is in a stage of stagnation, pancakes can no longer surprise anyone. Despite the small lump-sum payment for the purchase of a franchise (70-390 thousand rubles), the profit is also small – from 100 to 250 thousand rubles.
Therefore, the pancake format can no longer be called promising.
bakery
The bakery market, like pancake shops, started in 2014. But now you can’t be surprised that consumers of aromatic bread and hot pastries are very high.
The profit of a bakery strongly depends on the turnover and varies from 80 thousand rubles. up to 1.5 million rubles, and the repayment period for investments from 3 to 26 months. Of course, location, assortment, marketing, and target audience all play a role here. The average check for a bakery in a student dormitory is never higher than the average check for a bakery in a large residential complex.
Shawarma
The shawarma market has been created; People eat shawarma more often than pancakes.
In this type of establishment, assortment is important. If you have 15 types of shawarma, then the consumer may come to you 15 times to try different fillings. Naturally, if the quality of the product is high.
However, shawarma has a high food cost – from 42%. If you have experience, you can lower it, but not below 36%.
In addition, the taste of shawarma is greatly influenced by the nuances of preparation: the size of the cut, the amount of sauce, the freshness of the product. Therefore, the human factor, which is difficult to manage, also plays a role here. The cook did not do it as usual – the client was not satisfied.
What are the numbers: payback for shawarma from 2 to 36 months, profit from 100 to 990 thousand rubles, investments from 175 thousand rubles. up to 21 million rubles
Hot dogs
The hot dog is a classic street food format. The technology is as simple as possible: prepare sausages, put them in a bun, pour mayonnaise, sauce, mustard, and you’re done.
The product is prepared quickly, equipment and premises do not require large investments – 150 thousand rubles is enough. The profit is from 80 to 700 thousand rubles.
For a hot dog, it is important to choose the right sausages. On the one hand, they must taste good so that the consumer will come back again and again. On the other hand, expensive sausages add significantly to the cost of food. That’s why it’s important to find quality at a reasonable price.
To have a queue for hot dogs, you need to choose the right location for the outlet. The place should be alive. Shopping centers, markets, entertainment areas, parks, train stations, business districts, and a location near a university are ideal.
In general, it is an easy format to organize and does not require a lot of capital to start.
Burger
Burgers have a very high food cost – an average of 46%. So burgers cost plus or minus 500 rubles.
The cost of the burger immediately limits the number of consumers, and nothing can be done about it. The taste of the product should be such that people come to you for the burger. And the taste should always be cool.
The competition in the burger market is very high, and the audience segment is narrow. You have to invest money in marketing, which means you need a cushion in your pocket.
You also need to consider that the product itself has limits on the number of flavors. Many types of meats, sauces and cheeses and levels of doneness. That’s it.
You must be able to not only cook a delicious burger, but also assemble and wrap it beautifully. In other words, there is trust in the personnel.
On the other hand, a small investment is required to open – from 200 thousand rubles. Profit from 50 thousand to 1.5 million rubles. Not bad.
Viral user-generated content helps a lot in promoting a burger shop. But you need to choose its reasons carefully.
Pizza
The pizzeria mainly makes money on delivery;
If you are going to make a point, you need to have good traffic. This means that you need to diversify your style with other dishes and work on trust and recognition.
Dodo Pizza has good results in this regard.
The margin is high, but most of it is eaten by the staff. In addition, a lot of electricity is wasted.
The profit of pizzerias varies from 50 thousand to 2 million rubles. Payback from 20 to 36 months.
coffee
Coffee is the most widespread form of street food, accounting for 21% of the total market.
People drink coffee often and a lot. And all day long. Coffee shops that offer breakfast are in high demand, which means a full kitchen is needed.
For a coffee shop, location and pricing policy are important. If you open a business center, then the cost of coffee will be higher. But you can attract a client to a place to live with a low price.
The payback period for a coffee shop is up to 30 months, and if it is a “coffee to go” format – up to 24 months.
Income:
- coffee shop – from 130 thousand to 1 million rubles,
- coffee point – from 10 thousand to 150 thousand rubles,
- coffee to go – from 10 thousand to 1 million rubles.
Chebureks
Cheburek is a dish familiar to most people from childhood. Nutritious, easy to cook. You can vary your preferences. This is what always drives the menu.
The cost of eating cheburek 30%, markup 342%. The investment at one point requires from 970 thousand rubles. Can be opened in 6 weeks.
For cheburek it is important to be attractive and bright so that the product does not mix with fat station chebureks in cellophane. With good marketing, you can earn from 500 thousand rubles.
What can be the conclusion?
Shawarma, coffee shops, cheburek shops and hot dog spots now look the most promising. They will continue to take over the market. However, depending on the city, other formats may also work.
If you do not want to build a network, then you can count on 100-200 thousand rubles per month of income. But the more points you open in the city, the higher the recognition and average income of each point.
When choosing a format, focus on the uniqueness of the business model and the quality of the product. It must be ready quickly, processes must be refined and scheduled, like an assembly line.
Decide on your target audience, do an analysis and choose the most profitable location. Create a menu that best suits the needs, regions and seasons of your customers.